Contents
- The February 2026 change, and why old guides are wrong
- Referral fees by category
- The subscription, now that it is tiered
- FBA fulfillment after the cut
- The costs Amazon's table does not contain
- Amazon Mexico referral fees, selected categories (2026)
- The part we handle
- Definitions
- Frequently asked questions
- How much does Amazon charge to sell in Mexico?
- Is the professional plan still 600 pesos a month?
- What is the minimum referral fee on Amazon Mexico?
- Do these fees include getting my inventory into Mexico?
- Where do I confirm the rate for my exact category?
- Related Reading
- Sources
Referral fees run from 8 to 45 percent by category, with a minimum of 8.00 MXN per item. The professional subscription is free for the first twelve months, then 75 MXN a month below 26,000 MXN in prior-month sales and 600 MXN above it. FBA fees were cut in February 2026.
- Amazon Mexico announced the fee reduction on 17 February 2026, calling it a historic cut for small and medium sellers.
- The professional subscription is no longer a flat fee: twelve months free for new sellers, then 75 or 600 MXN depending on the prior month's sales.
- The minimum referral fee is 8.00 MXN per item across effectively every category.
- FBA fees fell by an average of 51 percent for products priced under 299 MXN, with a fixed 6 MXN per unit in food, health and personal care.
- None of these fees include the customs, freight and tax costs a US seller carries to get the inventory into Mexico.
The February 2026 change, and why old guides are wrong
Amazon repriced subscription and FBA fees. Most published tables still show the pre-February structure.
On 17 February 2026 Amazon Mexico announced a fee reduction it described as historic, aimed at small and medium sellers on the platform. Three things changed. The professional subscription became tiered rather than flat. FBA fulfillment fees fell sharply on lower-priced items. And products above 299 MXN gained the ability to offer installment payment plans without the seller absorbing an extra fee. The reason this matters beyond the saving is that fee tables published before February 2026 are now wrong in a way that changes a launch decision. A seller modeling a low-price product against the old flat subscription and the old FBA schedule will conclude the margin does not work, when under the current structure it might. Check the date on any fee guide you are reading, including this one.
“Si las ventas mensuales son menores a $26,000 MXN, la comision de suscripcion sera de solo $75 MXN al mes”
Amazon Mexico, anuncio del 17 de febrero de 2026
Referral fees by category
Mostly 15 percent, with electronics and computers at 10 and a few outliers in both directions.
The referral fee is a percentage of the total sale price, and Amazon charges the greater of that percentage or the per-item minimum. The minimum is 8.00 MXN per item and it applies across effectively every category. On a low-priced item the minimum, not the percentage, is often what you actually pay. A 40 MXN item in a 15 percent category would compute to 6 MXN, so the 8.00 MXN minimum takes over. Two categories are tiered by price rather than flat. Toys and games is 8 percent at or below 300 MXN and 15 percent above it. Beauty is 12 percent at or below 200 MXN and 15 percent above it. If your pricing sits near one of those boundaries, the fee step is worth modeling before you set a price. One outlier runs the other way. Accessories for Amazon devices carry 45 percent. If any part of your catalog touches that category, verify the classification before you build a plan around it. Several categories also require approval before you can list in them. Approval status and fee percentage are separate questions, so check both.
The subscription, now that it is tiered
Free for twelve months, then 75 MXN or 600 MXN a month depending on last month's sales.
This is the change most likely to be misquoted, because the old figure was a single number and people remember single numbers. New sellers pay no monthly subscription for the first twelve months. After that, the fee depends on the prior month's sales. Below 26,000 MXN in the previous month, the subscription is 75 MXN. At or above 26,000 MXN, it is 600 MXN. The threshold behavior is worth noting for a seller near it. Crossing 26,000 MXN in a month raises the following month's subscription by 525 MXN. That is a small amount in absolute terms and it should not shape a pricing decision, but it does mean a monthly cost forecast built on the lower tier will be wrong the first strong month. Sellers running a unified North America account across Mexico, the United States and Canada are on a different arrangement, so confirm which structure applies to your account rather than assuming.
FBA fulfillment after the cut
Sharply lower on inexpensive items, with a flat per-unit fee in the essentials categories.
The FBA change was the largest part of the February announcement in percentage terms. For products priced under 299 MXN, fulfillment fees fell by an average of 51 percent. For essentials, meaning food, health and personal care, the announcement set a fixed FBA fee of 6 MXN per unit. For products above 299 MXN, the headline benefit was different: those products can offer installment plans to buyers without the seller carrying an additional fee for it. In a market where installment purchasing is common, that affects conversion rather than cost. Standard-size products also received a fixed reduction across weight bands. As always with FBA, the fulfillment fee is only one line. Storage is charged separately and by volume, and it rises in the fourth quarter. A seller who models fulfillment fees and forgets storage will be surprised in November.
The costs Amazon's table does not contain
Getting the inventory into Mexico, and the tax withheld on your sales.
This is where a US seller's model most often breaks, and it has nothing to do with the fee schedule. Import duty and clearance. Your goods have to enter Mexico before Amazon can fulfill them. That means an importer of record, a pedimento, and duty and VAT paid at entry. None of it appears on a Seller Central fee page. Freight to the fulfillment center. Amazon Mexico does not receive inventory from outside Mexico. Something has to move it from your US warehouse across the border and into the network. Tax withholding. Mexican marketplaces withhold income tax and VAT on sales, at rates that depend on whether you are registered locally. This is frequently the largest surprise for a US seller, and it is entirely separate from referral and FBA fees. Returns. A Mexican buyer's return goes to a Mexican address. If you do not have one, your options narrow quickly and get expensive. The honest way to model Amazon Mexico is two layers: the platform fees on this page, and the landed cost of getting inventory to a Mexican fulfillment center. The second layer is usually the bigger one.
Amazon Mexico referral fees, selected categories (2026)
| Category | Referral fee | Minimum per item |
| Electronics | 10% | 8.00 MXN |
| Computers | 10% | 8.00 MXN |
| Home and Kitchen | 15% | 8.00 MXN |
| Baby products | 15% | 8.00 MXN |
| Sports and Outdoors | 15% | 8.00 MXN |
| Furniture | 15% | 8.00 MXN |
| Toys and Games | 8% up to 300 MXN, 15% above | 8.00 MXN |
| Beauty (approval required) | 12% up to 200 MXN, 15% above | 8.00 MXN |
| Clothing and Accessories (approval required) | 15% | 8.00 MXN |
| Jewelry (approval required) | 15% | 8.00 MXN |
| Alcoholic beverages (approval required) | 8% | 8.00 MXN |
| Amazon device accessories | 45% | 8.00 MXN |
| Everything else | 15% | 8.00 MXN |
The part we handle
Amazon sets these fees. What we handle is the layer underneath: moving your inventory from the United States into a Mexican fulfillment center.
We receive and prep at our Laredo warehouse, move the freight across, and deliver into the Amazon Mexico network or into our Monterrey warehouse if you would rather hold buffer stock outside Amazon.
For sellers modeling a launch, the freight and warehousing side is the number we can give you concretely. The fee percentages above come from Amazon and should be confirmed in Seller Central for your specific categories, because approval status and category mapping vary by account.
Definitions
- Referral fee: The commission Amazon charges on each sale, calculated as a percentage of the total sale price with a per-item minimum.
- Minimum referral fee: The floor amount charged per item when the category percentage would produce a smaller figure, currently 8.00 MXN on Amazon Mexico.
- Professional plan: The monthly subscription for sellers with regular volume, now tiered on Amazon Mexico by the previous month's sales.
- Gated category: A category you must be approved for before listing, independent of what its referral fee percentage is.
Frequently asked questions
How much does Amazon charge to sell in Mexico?
A referral fee of 8 to 45 percent depending on category with a minimum of 8.00 MXN per item, plus a monthly subscription that is free for twelve months and then 75 or 600 MXN depending on your prior month's sales. FBA fulfillment and storage are separate.
Is the professional plan still 600 pesos a month?
Only above the threshold. Since February 2026 it is 75 MXN a month if your previous month's sales were under 26,000 MXN, and 600 MXN if they were at or above that. New sellers pay nothing for twelve months.
What is the minimum referral fee on Amazon Mexico?
8.00 MXN per item. Amazon charges the greater of the category percentage or this minimum, so on inexpensive items the minimum is usually what applies.
Do these fees include getting my inventory into Mexico?
No. Import duty, VAT at entry, customs clearance and freight to the fulfillment center are all outside Amazon's fee schedule, and for a US seller they typically exceed the platform fees.
Where do I confirm the rate for my exact category?
Seller Central for your account, because category mapping and approval status vary. Published tables including this one should be treated as a planning reference rather than as your account's rate card.
Related Reading
- how to sell on Amazon Mexico from the US
- how Mexican tax withholding works on marketplace sales
- shipping inventory to Amazon Mexico FBA
- FBA prep requirements for Mexico
- whether NARF is worth it instead
Get your landed cost into Amazon Mexico
Sources
- Amazon Mexico, precios y tarifas para vendedores (vender.amazon.com.mx)
- About Amazon Mexico, anuncio de reduccion de comisiones (aboutamazon.mx)
- Amazon Seller Central Mexico (sellercentral.amazon.com.mx)
Note: This content is for general information only and is not legal, tax or customs advice. Rates and rules can change often in 2026; verify the current details with an official source (SAT, DOF, CBP) or a licensed customs broker before acting.
How this was made: The BringGo Ship team chose the topic and the sources. The text was drafted with AI assistance, its figures and regulatory details were checked against official sources (DOF, SAT, ANAM, CBP), and the article was reviewed by our team before publication.
James Carter
Warehousing and Fulfillment Operations
Writes on Amazon Mexico and e-commerce fulfillment across the Laredo border.
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