How To Sell On Amazon Mexico From The US: The Complete Guide

You can sell on Amazon Mexico from the US in two ways. With North America Remote Fulfillment (NARF), you list your US FBA inventory on amazon.com.mx and Amazon ships each order from the US, with the customer paying import fees at checkout. With FBA Mexico, you import inventory into Mexico for faster, cheaper local delivery, which needs an RFC and customs clearance. Both start with a professional selling account.

• NARF lets you list US FBA inventory on amazon.com.mx and fulfill Mexico orders from the US, with the customer as importer of record (Amazon Seller Central).
• With NARF, Prime delivery to Mexico typically takes 5 to 9 days, and a cross border NARF fee replaces the standard FBA fee (Amazon).
• FBA Mexico stocks inventory locally for faster delivery but requires importing into Mexico, which needs a customs broker and an RFC.
• Import IVA is 16 percent and US origin goods are 0 percent duty under the USMCA when you import in bulk (SAT, trade.gov).
• A North America Unified Account lets you manage the US, Mexico, and Canada from one login (Amazon Seller Central).

How do I start selling on Amazon Mexico from the US?

Open a professional selling account on amazon.com.mx, usually through your North America Unified Account, list your products, then choose a fulfillment model: NARF from US inventory or FBA Mexico with local stock.

Getting onto Amazon Mexico from the US is more accessible than most sellers expect, because Amazon runs the US, Mexico, and Canada as one connected region. The starting point is a professional selling account on amazon.com.mx, which you can usually reach through a North America Unified Account so you manage all three countries from one login. You create or link your listings, adapt them into Spanish, and set prices in pesos. The real decision is fulfillment, and there are two clear paths. The first is North America Remote Fulfillment (NARF), where you keep your inventory in US FBA warehouses and Amazon ships each Mexican order across the border for you. The second is FBA Mexico, where you send inventory into Mexico ahead of time so orders ship locally. NARF is the low commitment way to test demand; FBA Mexico is the way to compete on speed and cost once demand is proven. Most successful sellers start with one and graduate to the other, and the logistics of importing bulk inventory is where a cross border partner comes in.

What is NARF and how does it work?

North America Remote Fulfillment lets you list US FBA inventory on amazon.com.mx. When a Mexican customer buys, Amazon ships from your US stock and the customer pays estimated import fees at checkout.

North America Remote Fulfillment, or NARF, is Amazon's way of letting you sell into Mexico without holding any inventory there. You enable it on your US FBA inventory, and your products appear on amazon.com.mx using a shared, or global, SKU, so the same stock is offered across the US, Mexico, and Canada. When a Mexican shopper buys, Amazon fulfills the order from your US warehouse and moves it across the border. The customer is the importer of record and pays the applicable import duties and taxes, which Amazon estimates and adds to the price at checkout as a deposit. In exchange for the convenience, a cross border NARF fee replaces the standard FBA fee, and Prime delivery to Mexico typically runs 5 to 9 days rather than next day. NARF is the fastest way to test whether Mexican demand exists for your catalog, because you risk no inventory and no local import. Its trade offs are slower delivery and thinner margins, which is exactly what FBA Mexico is designed to fix once you know a product sells.

What is FBA Mexico and when should you use it?

FBA Mexico means you import inventory into Mexico and store it in local fulfillment centers, so orders ship fast and cheap domestically. Use it once demand is proven and volume justifies importing in bulk.

FBA Mexico is the local model: instead of shipping each order from the US, you import inventory into Mexico in bulk and store it in Amazon's Mexican fulfillment centers, so orders ship domestically. The payoff is real. Delivery becomes fast local Prime rather than a 5 to 9 day cross border trip, per unit fulfillment fees are lower than the NARF fee, and returns are handled inside Mexico. The cost of that payoff is that you now import: you need a customs broker to file the pedimento, an RFC or an importer of record arrangement, and a plan to move the goods from the US into Mexico and on to the fulfillment centers. This is exactly the bulk cross border leg that an operator like BringGo Ship runs from Laredo and Monterrey, clearing customs and delivering into the Amazon network. The rule of thumb is simple: use NARF to prove demand with no commitment, then switch a proven product to FBA Mexico once the volume makes the import worthwhile, because that is when local stock wins on both speed and margin.

NARF or FBA Mexico: how do you choose?

Choose NARF to test the market with no local inventory and no import. Choose FBA Mexico once a product sells steadily, because local stock delivers faster and cheaper per unit and justifies the import work.

The choice is really about commitment and proof. NARF asks almost nothing of you: no inventory in Mexico, no import, no RFC, because the customer clears the goods. That makes it the right first step for any product whose Mexican demand you are unsure of, and a sensible permanent home for slow or long tail items where holding local stock would not pay. Its costs are structural: delivery of 5 to 9 days is slower than local Prime, and the cross border fee compresses margin, so a NARF price often has to be higher. FBA Mexico flips both. Local stock ships fast, the per unit fee is lower, and returns stay in country, but you take on the import: broker, RFC or importer of record, and the freight to move bulk inventory across the border. The practical pattern is to run NARF first, watch which SKUs sell steadily, and migrate those to FBA Mexico while leaving the rest on NARF. You do not have to pick one model for your whole catalog; you match the model to each product's demand.

Do you need an RFC to sell on Amazon Mexico?

For NARF, no, because the customer is the importer of record. For FBA Mexico, you import in bulk, so you need an RFC or an importer of record partner and a customs broker to clear the goods.

Whether you need an RFC, the Mexican tax ID, depends entirely on your fulfillment model. Under NARF you do not import anything; the Mexican customer is the importer of record and pays the import fees at checkout, so you can sell without an RFC of your own. That is a large part of why NARF is the low friction entry. FBA Mexico is different, because you are importing bulk inventory into the country. That import needs a licensed customs broker to file the pedimento, and it needs an importer identity: either your own RFC and import registration, or a partner that acts as the importer of record and clears the goods in its name while you set up your own registration. Since January 2025 the importer's RFC is required on every declaration, so this is not a step you can skip. Sellers who plan to scale in Mexico usually start the RFC process early, because having it in place is what lets you move from testing on NARF to competing on FBA Mexico without a pause.

What are the taxes and duties on Amazon Mexico inventory?

IVA is 16 percent. For bulk imports under FBA Mexico, US origin goods are 0 percent duty under the USMCA. Under NARF, the customer pays estimated duties and taxes at checkout instead.

Tax treatment again follows the model. With NARF, you do not deal with Mexican import tax directly on each sale; Amazon estimates the duties and taxes and the customer pays them as a deposit at checkout as the importer of record. Your job there is pricing, because those added fees affect how competitive your listing looks. With FBA Mexico, you are the importer of the bulk shipment, so the normal import rules apply: IVA is 16 percent, and US origin goods enter at 0 percent duty on most products under the USMCA, which is a strong reason to source or consolidate in the US before importing. Goods of non treaty origin can face the 2026 tariffs of 5 to 50 percent on affected lines, which can change whether a product is viable in Mexico at your price. On top of the fiscal cost sit Amazon's own selling and fulfillment fees in pesos. The takeaway is to model the full cost for each model before you commit inventory, because a product that pencils out on FBA Mexico with US origin may not on NARF, and vice versa.

How do you get inventory into Mexico for FBA?

You ship bulk inventory across the border, clear customs with a broker, and deliver into Amazon's Mexican fulfillment centers. A cross border operator with warehouses on both sides runs this as one service.

Moving inventory into FBA Mexico is a standard cross border import with an Amazon delivery at the end, and it is the part where sellers most often want a partner. The flow is: consolidate your goods at a US warehouse, complete US export, transfer the trailer across the border, have a licensed broker clear the pedimento and pay duty and IVA, then deliver into Amazon's Mexican fulfillment centers under their receiving requirements. Each link matters, because Amazon has appointment and labeling rules on the receiving end, and a customs delay upstream can cause you to miss a delivery window. This is why an operator with warehouses on both sides of the border and a broker in house is useful: BringGo Ship consolidates in Laredo, clears customs, and delivers into the Mexican network from its Monterrey side, so the import and the FBA delivery are one coordinated move rather than three vendors and two handoffs. For a seller, the value is not just the freight; it is that the inventory arrives cleared, compliant, and inside Amazon's window.

What are the most common mistakes selling on Amazon Mexico?

Pricing NARF listings as if there were no import fee, translating listings literally instead of adapting them, ignoring the RFC step for FBA, and importing without planning the customs and receiving windows.

A handful of avoidable mistakes cost new Amazon Mexico sellers the most. The first is pricing: under NARF the customer pays an import fee at checkout, so a price copied straight from the US can look uncompetitive once that fee is added, and sellers who do not adjust wonder why nothing sells. The second is language: running US listings through a literal translation instead of adapting them into natural Mexican Spanish hurts conversion and search visibility. The third is leaving the RFC and importer setup to the last minute, which stalls the move to FBA Mexico just when a product is taking off. The fourth is treating the import as an afterthought: shipping bulk inventory without planning the customs clearance and Amazon's receiving appointments leads to missed windows and stranded stock. None of these are hard to avoid. Price for the model, adapt the listing, start the RFC early, and plan the import and the FBA delivery together, ideally with a partner who has done the border leg before.

NARF vs FBA Mexico for US sellers (2026)

Definitions

• NARF: NARF, North America Remote Fulfillment, lets you sell US FBA inventory on amazon.com.mx and ship each order from the US.
• FBA Mexico: FBA Mexico means importing inventory into Mexico and storing it in local fulfillment centers for domestic delivery.
• Importer of record: The importer of record is the party legally responsible for the import declaration, duty, and taxes.
• RFC: The RFC is the Mexican tax ID required to import goods commercially and file every declaration.

Frequently asked questions

How do I sell on Amazon Mexico from the US?

Open a professional account on amazon.com.mx, usually through a North America Unified Account, adapt your listings into Spanish, and choose a fulfillment model. NARF ships from your US inventory; FBA Mexico stocks locally after you import in bulk. Most sellers start with NARF.

What is the difference between NARF and FBA Mexico?

NARF keeps inventory in the US and ships each Mexican order across the border, with the customer paying import fees; delivery is about 5 to 9 days. FBA Mexico stores inventory locally for fast Prime delivery and lower fees, but you import in bulk and need an RFC.

Do I need an RFC to sell on Amazon Mexico?

Not for NARF, because the customer is the importer of record. For FBA Mexico you import bulk inventory yourself, so you need an RFC or an importer of record partner, plus a licensed customs broker. Since January 2025 the importer RFC is required on every declaration.

How long does NARF delivery take?

Prime delivery to Mexico under NARF typically takes about 5 to 9 days, because each order ships from your US inventory across the border. FBA Mexico is faster because the stock is already in the country, arriving on local Prime timelines.

What taxes apply to Amazon Mexico sales?

IVA is 16 percent. Under NARF the customer pays estimated duties and taxes at checkout. Under FBA Mexico you import in bulk, so US origin goods pay 0 percent duty under the USMCA plus 16 percent IVA, and Amazon selling fees apply in pesos on top.

How do I get my inventory into FBA Mexico?

Ship bulk inventory across the border, clear customs with a licensed broker, and deliver into Amazon's Mexican fulfillment centers within their receiving rules. A cross border operator with warehouses on both sides, like BringGo Ship, runs this as one coordinated move.

Which is cheaper, NARF or FBA Mexico?

Per unit, FBA Mexico is usually cheaper because local fulfillment fees are lower and delivery is domestic. NARF has a higher cross border fee but no import cost or inventory risk. NARF wins on simplicity; FBA Mexico wins on margin once volume is steady.

Can BringGo Ship help me sell on Amazon Mexico?

Yes. For FBA Mexico, BringGo Ship consolidates inventory in Laredo, clears customs with a licensed broker, and delivers into Amazon's Mexican fulfillment centers from Monterrey, so your stock arrives cleared, compliant, and inside Amazon's receiving window.

Create a free account and move your Amazon Mexico inventory across the border with BringGo Ship

Sources

• Amazon Seller Central (North America Remote Fulfillment) (sellercentral.amazon.com)
• SAT (Mexico tax and customs authority) (sat.gob.mx)
• US Department of Commerce, Mexico customs guide (trade.gov)

Note: This content is for general information only and is not legal, tax or customs advice. Rates and rules can change often in 2026; verify the current details with an official source (SAT, DOF, CBP) or our licensed customs broker before acting.